As summer simply closed, Hotelbeds rounded-up the top 5 trends for this final summer. With wealthy knowledge gathered from its distinctive place on the coronary heart of the journey ecosystem, Hotelbeds can present an entire image of provide and demand.
Alberto Martellini, industrial intelligence director, stated: “Data is on the coronary heart that drives Hotelbeds, and our distinctive place within the business to gather it, in addition to our groups’ in-house experience to analyse it, permits us to make use of it to reap the benefits of all of the alternatives the market has to supply.
“We are very pleased to share the top 5 trends we have uncovered over the past few months to stay on top of how travellers are behaving and how markets are performing. We believe that by analysing the data we have pulled from this summer, which has certainly been a busy one, we can all benefit from seeing these insights and better prepare for what’s coming next.”
Antalya, right here we come!
Some Mediterranean locations, particularly the Eastern space, have far exceeded 2019 volumes this summer. Cyprus, with +48%, adopted by Turkey, with +33%, are the large winners this season in Europe. The metropolis of Antalya alone has improved by +50% vs 2019, making it Hotelbeds’ best-selling vacation spot for the summer! Travellers from the Netherlands, the United Kingdom and Sweden have sought out the charms of the Turkish vacation spot this season.
Other widespread locations had been Rhodes (+30%), Malta (+26%) and Greece (+20%).
Latin America is booming
In latest months, Brazil has virtually doubled its volumes, reaching +90%. Rio de Janeiro, its most in-demand vacation spot, has quadrupled precovid volumes, and cities reminiscent of Brasilia, Fortaleza, Maceio and Curitiba have reached +300%.
In addition, Mexico has additionally grown significantly, with +50%. Peruvian travellers, adopted by North Americans and Colombians, are those who’ve visited the nation essentially the most, travelling to cities reminiscent of Mexico City, Los Cabos or Acapulco.
Average day by day charge soars
This summer, the common day by day charge (ADR) has elevated by +17%, hitting charges of over EUR600 per evening in a few of Hotelbeds’ top luxurious locations, reminiscent of Hawaii. Luxury inns on the Amalfi Coast, Mykons and Maldives are up to EUR400 per evening.
On the opposite hand, if extra reasonably priced locations are sought, Rio de Janeiro and Bangkok are near €60 per evening.
Europeans at the moment are reserving nicely upfront
Although final minute was a powerful development because the pandemic unfolded, travellers from the UK, Ireland and the Netherlands are once more making their reservations far upfront. Currently, these company are reserving a mean of 4 months upfront of their arrival date. While in China, and far of APAC, travellers are nonetheless reserving on the final minute, with a mean of 10 days upfront.
Let’s keep longer
It is well-known that summer is a time to relaxation, which appears to be the explanation why travellers heading to leisure locations reminiscent of Antalya, Crete, Rhodes, Majorca or Algarve determine to remain longer than per week of their chosen location. The Turkish coastal district of Marmaris was the place company stayed the longest, with a mean of 9 days.