The Lee County, Florida Customer & Conference Bureau, a number one journey vacation spot advertising and marketing organisation branded as ‘The Seashores of Fort Myers & Sanibel’ has appointed 4 Communications to deal with its gross sales, advertising and marketing and public relations within the UK, Eire and Scandinavia following a aggressive pitch course of.
4 Communications has been appointed to advertise this area of south-west Florida to shoppers, the journey commerce and media with the goal of elevating consciousness of the vacation spot and growing visitation throughout goal segments.
Tamara Pigott, govt director for Lee County Customer & Conference Bureau mentioned: “4 Communications produced a superb proposal that we’re assured will construct on our present market place and lift consciousness ranges of our stunning pure and genuine Florida seaside vacation spot.
“The UK represents roughly 4 per cent of the full visitation and a considerable financial impression as worldwide company keep longer and spend extra.
“It’s our objective to construct upon our successes and appeal to a brand new viewers within the UK, Eire and Scandinavia.”
Rob Wilson, 4 Communications head of gross sales and advertising and marketing, journey and tourism will lead the account.
He mentioned: “We’re delighted to be working for Lee County Customer & Conference Bureau and selling ‘The Seashores of Fort Myers & Sanibel’ by means of inventive built-in gross sales, advertising and marketing and PR initiatives.
“The realm is a longstanding favorite with worldwide guests to Florida for its world famend seashores, a dedication to nature and wildlife, and a relaxed lifestyle that makes for a incredible vacation.”