Following a 3 means pitch, Beverly Hills Convention & Guests Bureau has appointed luxurious way of life company Luchford APM as its UK in-market consultant to behave on behalf of Beverly Hills with speedy impact.
The company gained the 12 month shopper and journey commerce contract based mostly on its inventive skill to develop Beverly Hills from being a luxurious journey model to a luxurious way of life shopper product, enjoying on its model pillars of gourmand eating, five-star lodging and high-end purchasing.
Julie Wagner, Beverly Hills Convention & Guests Bureau chief govt officer mentioned of the appointment: “Beverly Hills is synonymous with luxurious. Subsequently, Luchford APM’s credentials had been excellent for the transient to assist us drive enterprise and income for the famend motels, eating places, sights and companies housed inside our iconic vacation spot.’’
The PR marketing campaign highlights Beverly Hills’ distinctive promoting factors to place Beverly Hills as a standalone, distinctive ‘has all of it’ vacation spot and goals to teach and have interaction journey commerce, taking it into a brand new chapter following its centenary.
Kelly Luchford, founding father of the company, mentioned: “As an company we have now complete expertise of constructing locations.
“Drawing from our understanding of luxurious journey and way of life manufacturers, eating places and property, we’ll develop a multi-facetted technique for Beverly Hills to construct on its current profile.”