‘Messages from New Zealand’ delivers dose of heart-warming Kiwi hospitality

‘Messages from New Zealand’ delivers dose of heart-warming Kiwi hospitality

Tourism New Zealand just about launched its new marketing campaign ‘Messages from New Zealand’ within the presence of Steven Dixon, Tourism New Zealand’s regional commerce advertising supervisor in Asia and David Pine, New Zealand’s excessive commissioner to India.

‘Messages from New Zealand’ options on a regular basis New Zealanders sharing video messages of hope and care with their worldwide whānau (household), presenting a novel Kiwi perspective about what’s essential to them. The marketing campaign showcases locals who embody the values of manaakitanga (hospitality) and kaitiakitanga (take care of the land) by way of positivity and encouragement. This fantastically captures their healthful messages of kindness and compassion to household, associates and family members all around the globe.

The hero movie asks, “If you happen to may encourage the world to do one factor, what wouldn’t it be?”, New Zealanders responded to the theme with a spread of heartfelt messages, corresponding to “listening very rigorously to 1 one other”, “cease polluting the earth”, to “keep optimistic”, “make wonderful recollections”, and “discuss to a stranger, ask them how they’re”.

To convey to life the marketing campaign in India, Tourism New Zealand will likely be partnering with its Indian whānau, together with influencers – who’ve a robust affinity with New Zealand – highlighting their very own private experiences and connections with the nation.

Commenting on the marketing campaign, Dixon mentioned: “The journey trade has been impacted by the Covid-19 disaster tremendously within the  previous few months and it’s important now greater than ever, that we keep related to guests and our journey commerce associates in India. By way of Messages from New Zealand, we’re staying in contact with our worldwide whānau, together with these proper right here in India, and letting them know that we’re ready to welcome them to our shores once more when the time is correct and borders reopen.”

The marketing campaign will likely be launched by way of social and digital channels. Every of those ‘Messages’ will present that New Zealand is a rustic which is pushed by what issues in life, underpinned by the purity of its values corresponding to Manaakitanga and Kaitiakitanga.

One instance of how the nationwide tourism organisation has been conserving connections robust in India, is its response to a survey performed in Could 2020 amongst journey commerce representatives. The survey highlighted that 99% of journey commerce contacts had been focused on attending Tourism New Zealand hosted webinars through the lockdown interval.

To satisfy this want, Tourism New Zealand performed ten webinars through the lockdown interval in India, which noticed 5,000 journey brokers throughout India take part.

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