The Colorado Workplace of Financial Improvement and Worldwide Commerce has confirmed Cathy Ritter will function director of the Colorado Tourism Workplace.
Ritter will take up the function firstly of December.
“Cathy’s appointment comes at a time of document progress for our tourism business, and she or he’s simply the individual to take us to the subsequent degree,” mentioned governor John Hickenlooper.
“We’re thrilled to have her expertise and data on our group. She has been recognised nationwide for her distinctive tourism business work, and we all know she might be an incredible asset to the state.”
In her function because the Colorado Tourism Director, Ritter will lead the state’s advertising marketing campaign to draw guests, in addition to develop new initiatives to additional Colorado’s tourism progress.
The place manages all tourism advertising and promotional features, selling Colorado across the globe.
“Colorado is such a sizzling vacation spot, with so many desirable and enjoyable experiences for all sorts of travellers,” Ritter mentioned.
“I’m excited in regards to the alternatives to convey recent pondering and vitality to sharing that message and creating new causes for travellers to decide on Colorado.”
Ritter is a previous director of the Illinois Bureau of Tourism, the place she directed planning and implementation of the bureau’s $60 million annual finances, rising the state’s market share by seven per cent.
On this function, she additionally managed the state’s tourism advertising message, in addition to led state-wide efforts to develop a blueprint to enhance Illinois’ aggressive place and develop the financial affect of tourism.
Below her tenure, the bureau was honoured for having one of the best promoting marketing campaign from the Journey Trade Affiliation of America.
“Our nationwide seek for the correct individual to guide Colorado’s tourism effort led us to Cathy Ritter, whose data and experience in tourism and advertising is incomparable,” mentioned Fiona Arnold, govt director of the Colorado Workplace of Financial Improvement and Worldwide Commerce.
“Cathy understands innately the main function tourism has in Colorado and its very important financial affect. She might be a beautiful chief for the Colorado Tourism Workplace because it continues to ship the very best high quality help for the tourism business in our state.”
Tourism is a booming business in Colorado, using over 150,000 jobs with earnings of greater than $5 billion.